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ASIR BANK

Branding Identity

Client

Asır Bank

Type

Branding & Website Design

Year

2023

Design & Project Director

Begüm Aydınoğlu

Lead Designer

Zeynep Ayanoğlu

Project Team

Sevtap Özyıldırım

Kevser Aljumaili

Website

www.asirbank.com.tr

01_AsirBank_HorizontalLogo_Main_BlackTypeface.png

Asır Bank icon incorporates two hourglasses in a perspective view. The perspective view of the logo represents depth, durabilirty, balance, symmetry, and empowers trustworthiness. Hourglasses symbolize the bridge of heritage & future, and the passage of time, emphasize the continuous flow of progress, and the Asır Bank's ability to adapt and evolve over time, and the bank's unwavering dedication to providing timeless financial solutions. The logo, executed in a comtemprary and abstract appeal, portrays the Asır Bank's innovative approach while exuding an aura of confidence and security.

 

The icon features the letter "A" arranged in a clockwise motion. Letter "A" is abstracted with the index up icon on the stock market. Inspired by the fluidity of time, the "Asır Bank" icon is also flowing and evolving. This design choice symbolizes the Bank's dynamic character.

PROJECT GALLERY

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