ASIR BANK
Branding Identity
Client
Asır Bank
Type
Branding & Website Design
Year
2023
Design & Project Director
Begüm Aydınoğlu
Lead Designer
Zeynep Ayanoğlu
Project Team
Sevtap Özyıldırım
Kevser Aljumaili
Website
Asır Bank icon incorporates two hourglasses in a perspective view. The perspective view of the logo represents depth, durabilirty, balance, symmetry, and empowers trustworthiness. Hourglasses symbolize the bridge of heritage & future, and the passage of time, emphasize the continuous flow of progress, and the Asır Bank's ability to adapt and evolve over time, and the bank's unwavering dedication to providing timeless financial solutions. The logo, executed in a comtemprary and abstract appeal, portrays the Asır Bank's innovative approach while exuding an aura of confidence and security.
The icon features the letter "A" arranged in a clockwise motion. Letter "A" is abstracted with the index up icon on the stock market. Inspired by the fluidity of time, the "Asır Bank" icon is also flowing and evolving. This design choice symbolizes the Bank's dynamic character.
PROJECT GALLERY