MANIFESTO
SENSORY is an integrated design-concept hub that is felt and driven by innovation, affiliating with creativity at large. In the intersection of art, architecture and engineering, SENSORY develops innovative concepts for bespoke projects. By having the power of a multi-disciplinary cross-sectoral team, SENSORY is capable to deliver any kind of creative idea from concept to project.
Power of SENSORY is coming from the algorithmic design thinking through the journey of creation. We integrate algorithmic and molecular thinking to our projects, to achieve the most optimized, organized and systemized working-creating methodologies.
ATELIER
SENSORY ATELIER
SENSORY ATELIER is an architecture and design atelier embracing the experimental spirit of innovation.
Under SENSORY ATELIER, there are multiple design labs that focuses on specific design subjects. Services includes art, architecture, interior design, sustainable environmental design and urban design.
SENSORY ECOSYSTEM
EVOLUTION
Begum Aydinoglu is an award-winning architect, computational designer, urbanist and academic, uniting cross-disciplinary collaboration to enhance cutting-edge interrelationship between art, design, architecture, engineering, and virtual reality. She received her postgraduate Architecture and Urbanism M.Arch degree from London Architectural Association School of Architecture, Design Research Laboratory(AADRL). Under the studio of Shajay Bhooshan, head of Zaha Hadid Architects Computational Design (ZHCODE), she focused on the contemporary use of robotics in architecture and construction as well as new ways of living such as co-living in high performance cities. Through her career, she has worked in international projects in London and Istanbul including Seoul Robot Science Museum by MAA.
​
Embracing the experimental spirit of innovation, Begum founded PadaLabs in 2017 with a focus on advanced digital architecture, design education, and large scale 3D Printing. In 2020, PadaLabs has joined the SENSORY ORBIT ecosystem that focuses on sensuous design through algorithmic thinking consisting of creative agency, architecture studio and product design hub. Begum is leading SENSORY as the Creative Director and received multiple awards such as RIBA (Royal Institute of British Architects) Trophy for WuWei Forest Eco-Living in China and Hyperloop Desert Campus Finalist Award. She is also Co-Founder of ILLUSORR, world's first design-oriented metaverse that creates virtual experiences.
​
Inspiring the rising-generation to pursue their passion, she speaks and lectures, leading numerous workshops and tailored educational programmes focusing on creative coding & computational design.
​
BEGUM AYDINOGLU
Founding Partner & Creative Director
​​Exhibitions
​
2022 Digital Futures, "Liquid Architecture in Metaverse", Virtual
2021 Contemporary Istanbul, Sustainable Mind, Tersane Istanbul, Turkey
2021 Digital Futures, "Fractum", Virtual
2020 Sonar Festival, Sonar+D, "Taxon", Zorlu Center, Istanbul, Turkey
2019 IMECE34, "Tentakul", Istanbul, Turkey
2017 Beijing Design Week, Beijing, China
2017 Milan Design Week, Ventura Lambrate, Milan, Italy
2017 AGU Design Week, "Digital Vault Generation", Kayseri, Turkey
2014 Zaha Hadid Gallery, "MetaUtopia", London, UK
2014 Istanbul Design Biennial, "Body of Ordinary Differences", Istanbul, Turkey
2013 Chinese University of Hong Kong, "Smart Geometry", Hong Kong, China
2013 Mode Lab, "Embedded Intelligence" New York City, USA
Talks & Lectures
​
2023 Speaker, Turkey Design Council, "Architecture & Metaverse: Design across Scales", Istanbul
2023 Speaker, Borusan Contemporary, "So What Architect Thinks?", Istanbul
2023 Speaker, LEAP Conference, "Immersive Technology & Next Gen Design", Riyadh
2022 Speaker, KOC Group’s Documentary, "RMKM-A Reflections"
2022 Speaker, iTalk XX, "Re-shaping the Future at the Intersection of Technology & Sustainability", Virtual
2022 Physical Interview ,The Circle Seminar, "Architecture & Designing Virtual Experience", Istanbul
2022 Speaker, Dubai Design Week, "Liquid Architecture in Metaverse", Dubai Design District
2022 Speaker, Contemporay Istanbul, "Digital Design: New Horizons for Architecture", Tersane Istanbul
2022 Speaker, ABB Robotics’, "World’s First Robot-painted Art Car", Germany
2022 Speaker, Next by TRT World Forum, "Metaverse Design", Zorlu PSM, Istanbul
2022 Speaker, TRT Metaverse Forum "Metaverse & Broadcasting", Zorlu PSM, Istanbul
2022 Speaker, Digital Futures "Metaverse & Architecture", Virtual
2022 Workshop Instructor, Digital Futures, " Liquid Architecture in Metaverse", Virtual
2022 Speaker, The Creativity Conference, "Sensuous Design-Algorithmic Thinking", Ireland
2022 Panellist, Horasis Global Meeting, "Inspired by Leonardo’s Sci-Fi: Transitioning to the Metaverse", Virtual
2022 Speaker, Next by TRT World Forum, "Metaverse Design Powerhouse", Zorlu PSM, Istanbul
2022 Panellist, Horasis USA Meeting, "The Reality of Virtual-ness of the Metaverse", Virtual
2021 Panellist, Dubai Design Week, "Clash of the Communities", Dubai Design District
2018 Tutor, Istanbul Bilgi University, "Computational Based Basic Design", Istanbul
2021 Tutor, Bilgi University, "Creative Coding", Istanbul
2021 Speaker, The Creativity Conference, "Sensuous Design-Algorithmic Thinking", Virtual
2021 Workshop Instructor, Digital Futures, "Fractum", Virtual
2019 Workshop Instructor, Istanbul Technical University, "ITU Summer Intensive: Algorithmic Design", Istanbul
2018 Speaker, Studio-X Istanbul, "Robotic Fabrication in Architecture: Now", Istanbul
2018 Speaker, Studio-X Istanbul, "Robotic Fabrication in Architecture: Future", Istanbul
2017 Speaker, AGU Faculty of Architecture, "Generative Design", Kayseri
2017 Tutor, AGU Faculty of Architecture Design Week, "Digital Vault Generation", Kayseri
2017 Speaker, Soho House Istanbul, "Robotics in Architecture", Istanbul
2017 Speaker, Maltepe University, "Architecture & Technology", Istanbul
2017 Speaker, "Computational Methods", McNeel Rhinoceros Europe Headquarters, Barcelona
2016 Researcher, University of Innsbruck, "3D Printing Concrete", Austria
2016 Presenter, “AA Open Jury”, London
2014 Presentation, "Deep Space", Chinese University of Hong Kong, Hong Kong
2014 Presentation, "Embedded Intelligence", Mode Lab, New York City​
​
​
Selected Projects & Awards:
​
2023 RMKM-A Reflections | NFT Collection | SENSORY
2022 TRT Metaverse Platform | Metaworld | ILLUSORR
2021 WuWei Forest Eco-Living, China | RIBA Trophy | PadaLabs
2020 Hyperloop Desert Campus, USA | Computation Finalist | PadaLabs
2020 Taxon, Istanbul | Turkey’s Tallest 3D Printed Art Installation | PadaLabs
2020 Jongno-Gu Government Complex, South Korea | Melike Altinisik Architects
2020 Gwangju City Main Library, Gwangju, South Korea | Melike Altinisik Architects
2019 Seoul Robot Science Museum, South Korea | Under Construction | Melike Altinisik Architects
2019 Vilnius National Concert Hall, Lithuania | Melike Altinisik Architects
2018 Emaar Dubai Urban Carpet, UAE | Melike Altinisik Architects
2018 Silent Meditation Cabins, Latvia | PadaLabs
2017 House at Sabal Palm Road, USA | Emre Arolat Architecture
2017 Miami Savoy Hotel, USA | Emre Arolat Architecture
2015 Discrete Network Assembly | AA DRL Thesis Project
REFERENCES
