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Manifesto

MANIFESTO

SENSORY is an integrated design-concept hub that is felt and driven by innovation, affiliating with creativity at large. In the intersection of art, architecture and engineering, SENSORY develops innovative concepts for bespoke projects. By having the power of a multi-disciplinary cross-sectoral team, SENSORY is capable to deliver any kind of creative idea from concept to project.

 

Power of SENSORY is coming from the algorithmic design thinking through the journey of creation. We integrate algorithmic and molecular thinking to our projects, to achieve the most optimized, organized and systemized working-creating methodologies.

Ecosytem

STUDIO

SENSORY STUDIO

SENSORY STUDIO is a new-gen design oriented strategic creative studio focusing on brand identity, creative consultancy and art direction.

ATELIER

SENSORY ATELIER

SENSORY ATELIER is an architecture and design atelier embracing the experimental spirit of innovation.

Under SENSORY ATELIER, there are multiple design labs that focuses on specific design subjects. Services includes
art, architecture, interior design, sustainable environmental design and urban design.

FARM

SENSORY FARM

SENSORY FARM is a product design farm that provides services in product design, 3D printing and robotic fabrication.

Power of SENSORY FARM is coming from its capability to make locally, act globally through environment-conscious methodologies.

SENSORY ECOSYSTEM

Evolution

EVOLUTION

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Begum Aydinoglu is an award-winning architect, computational designer, urbanist and academic, uniting cross-disciplinary collaboration to enhance cutting-edge interrelationship between art, design, architecture, engineering, and virtual reality. She received her postgraduate Architecture and Urbanism M.Arch degree from London Architectural Association School of Architecture, Design Research Laboratory(AADRL). Under the studio of Shajay Bhooshan, head of Zaha Hadid Architects Computational Design (ZHCODE), she focused on the contemporary use of robotics in architecture and construction as well as new ways of living such as co-living in high performance cities. Through her career, she has worked in international projects in London and Istanbul including Seoul Robot Science Museum by MAA.

Embracing the experimental spirit of innovation, Begum founded PadaLabs in 2017 with a focus on advanced digital architecture, design education, and large scale 3D Printing. In 2020, PadaLabs has joined the SENSORY ORBIT ecosystem that focuses on sensuous design through algorithmic thinking consisting of creative agency, architecture studio and product design hub. Begum is leading SENSORY as the Creative Director and received multiple awards such as RIBA (Royal Institute of British Architects) Trophy for WuWei Forest Eco-Living in China and Hyperloop Desert Campus Finalist Award. She is also Co-Founder of ILLUSORR, world's first design-oriented metaverse that creates virtual experiences.

Inspiring the rising-generation to pursue their passion, she speaks and lectures, leading numerous workshops and tailored educational programmes focusing on creative coding & computational design.

BEGUM AYDINOGLU

Founding Partner & Creative Director

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​​Exhibitions

2022  Digital Futures, "Liquid Architecture in Metaverse", Virtual

2021   Contemporary Istanbul, Sustainable Mind, Tersane Istanbul, Turkey

2021   Digital Futures, "Fractum", Virtual

2020  Sonar Festival, Sonar+D, "Taxon", Zorlu Center, Istanbul, Turkey

2019   IMECE34, "Tentakul", Istanbul, Turkey
2017   Beijing Design Week, Beijing, China

2017   Milan Design Week, Ventura Lambrate, Milan, Italy

2017   AGU Design Week, "Digital Vault Generation", Kayseri, Turkey

2014   Zaha Hadid Gallery, "MetaUtopia", London, UK

2014   Istanbul Design Biennial, "Body of Ordinary Differences", Istanbul, Turkey

2013   Chinese University of Hong Kong, "Smart Geometry", Hong Kong, China

2013   Mode Lab, "Embedded Intelligence" New York City, USA

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Talks & Lectures

2023  Speaker, Turkey Design Council, "Architecture & Metaverse: Design across Scales", Istanbul

2023   Speaker, Borusan Contemporary, "So What Architect Thinks?", Istanbul

2023   Speaker, LEAP Conference, "Immersive Technology & Next Gen Design", Riyadh

2022   Speaker, KOC Group’s Documentary, "RMKM-A Reflections"

2022   Speaker, iTalk XX, "Re-shaping the Future at the Intersection of Technology & Sustainability", Virtual

2022   Physical Interview ,The Circle Seminar, "Architecture & Designing Virtual Experience", Istanbul

2022   Speaker, Dubai Design Week, "Liquid Architecture in Metaverse", Dubai Design District

2022   Speaker, Contemporay Istanbul, "Digital Design: New Horizons for Architecture", Tersane Istanbul

2022   Speaker, ABB Robotics’, "World’s First Robot-painted Art Car", Germany

2022   Speaker, Next by TRT World Forum, "Metaverse Design", Zorlu PSM, Istanbul

2022   Speaker, TRT Metaverse Forum "Metaverse & Broadcasting", Zorlu PSM, Istanbul

2022   Speaker, Digital Futures "Metaverse & Architecture", Virtual

2022   Workshop Instructor, Digital Futures, " Liquid Architecture in Metaverse", Virtual

2022   Speaker, The Creativity Conference, "Sensuous Design-Algorithmic Thinking", Ireland

2022   Panellist, Horasis Global Meeting, "Inspired by Leonardo’s Sci-Fi: Transitioning to the Metaverse", Virtual

2022   Speaker, Next by TRT World Forum, "Metaverse Design Powerhouse", Zorlu PSM, Istanbul

2022   Panellist, Horasis USA Meeting, "The Reality of Virtual-ness of the Metaverse", Virtual

2021    Panellist, Dubai Design Week, "Clash of the Communities", Dubai Design District

2018    Tutor, Istanbul Bilgi University, "Computational Based Basic Design", Istanbul

2021    Tutor, Bilgi University, "Creative Coding",  Istanbul
2021    Speaker, The Creativity Conference, "Sensuous Design-Algorithmic Thinking", Virtual

2021    Workshop Instructor, Digital Futures, "Fractum", Virtual

2019    Workshop Instructor, Istanbul Technical University, "ITU Summer Intensive: Algorithmic Design", Istanbul

2018    Speaker, Studio-X Istanbul, "Robotic Fabrication in Architecture: Now", Istanbul

2018    Speaker, Studio-X Istanbul, "Robotic Fabrication in Architecture: Future", Istanbul

2017    Speaker, AGU Faculty of Architecture, "Generative Design", Kayseri

2017    Tutor, AGU Faculty of Architecture Design Week, "Digital Vault Generation", Kayseri

2017    Speaker, Soho House Istanbul, "Robotics in Architecture", Istanbul

2017    Speaker, Maltepe University, "Architecture & Technology", Istanbul

2017    Speaker, "Computational Methods", McNeel Rhinoceros Europe Headquarters, Barcelona

2016    Researcher, University of Innsbruck, "3D Printing Concrete",  Austria

2016    Presenter, “AA Open Jury”, London

2014    Presentation, "Deep Space", Chinese University of Hong Kong, Hong Kong

2014    Presentation, "Embedded Intelligence", Mode Lab, New York City​

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Selected Projects & Awards:

2023   RMKM-A Reflections | NFT Collection | SENSORY

2022   TRT Metaverse Platform | Metaworld | ILLUSORR

2021    WuWei Forest Eco-Living, China | RIBA Trophy | PadaLabs

2020   Hyperloop Desert Campus, USA | Computation Finalist | PadaLabs

2020   Taxon, Istanbul | Turkey’s Tallest 3D Printed Art Installation | PadaLabs

2020   Jongno-Gu Government Complex, South Korea | Melike Altinisik Architects

2020   Gwangju City Main Library, Gwangju, South Korea | Melike Altinisik Architects

2019    Seoul Robot Science Museum, South Korea | Under Construction | Melike Altinisik Architects

2019    Vilnius National Concert Hall, Lithuania | Melike Altinisik Architects

2018    Emaar Dubai Urban Carpet, UAE | Melike Altinisik Architects

2018    Silent Meditation Cabins, Latvia | PadaLabs

2017    House at Sabal Palm Road, USA | Emre Arolat Architecture

2017    Miami Savoy Hotel, USA | Emre Arolat Architecture

2015    Discrete Network Assembly | AA DRL Thesis Project

References

REFERENCES

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Team

TEAM

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