Sensory is an integrated design-concept hub that is felt and driven by innovation, affiliating with creativity at large. In the intersection of art, architecture and engineering, Sensory develops innovative concepts for bespoke projects. By having the power of a multi-disciplinary cross-sectoral team, Sensory is capable to deliver any kind of creative idea from concept to project.


Power of Sensory is coming from the algorithmic design thinking through the journey of creation. We integrate algorithmic and molecular thinking to our projects, to achieve the most optimized, organized and systemized working-creating methodologies.


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Begum Aydinoglu is an award-winning architect, computational designer, urbanist and academic, uniting cross-disciplinary collaboration to enhance cutting-edge interrelationship between art, design, architecture, engineering, and virtual reality. She received her postgraduate Architecture and Urbanism M.Arch degree from London Architectural Association School of Architecture, Design Research Laboratory (AADRL). Under the studio of Shajay Bhooshan, head of Zaha Hadid Architects Computational Design (ZHCODE), she focused on the contemporary use of robotics in architecture and construction as well as new ways of living such as co-living in high performance cities. Through her career, she has worked in international projects in London and Istanbul including Seoul Robot Science Museum by MAA.

Embracing the experimental spirit of innovation, Begum founded PadaLabs in 2017 with a focus on advanced digital architecture, design education, and large scale 3D Printing. In 2020, PadaLabs has joined the Sensory Orbit ecosystem that focuses on sensuous design through algorithmic thinking consisting of creative agency, architecture studio and product design hub. Begum is leading Sensory as the Creative Director and received multiple awards such as RIBA (Royal Institute of British Architects) Trophy for WuWei Forest Eco-Living in China and Hyperloop Desert Campus Finalist Award. She is also Co-Founder of ILLUSORR, world's first design-oriented metaverse that creates virtual experiences.

Inspiring the rising-generation to pursue their passion, she speaks and lectures, leading numerous workshops and tailored educational programmes focusing on creative coding and computational design.


She is currently teaching at Istanbul Bilgi University Faculty of Architecture, “Computation-Based Basic Design Studio”.


2021 Digital Futures, Inclusive Futures, Virtual

2020 Sonar Festival, Sonar+D, "Taxon", Zorlu Center, Istanbul. Turkey

2019 IMECE34, "Tentakul", Istanbul, Turkey
2017 Beijing Design Week, Beijing, China

2017 Milan Design Week, Ventura Lambrate, Milan, Italy

2017 AGU Design Week, Digital Vault Generation, Kayseri, Turkey

2014 Zaha Hadid Gallery, MetaUtopia, London, UK

2014 Istanbul Design Biennial, Body of Ordinary Differences, Istanbul, Turkey

2013 Chinese University of Hong Kong, SmartGeometry, Hong Kong

2013 Embedded Intelligence, Mode Lab, New York City, USA 


Founding Partner & Creative Director


Conferences, Panels and Discussions

2022  Speaker, Next by TRT World Forum "Metaverse Design"

2022  Speaker, TRT Metaverse Forum "Metaverse & Broadcasting"

2022  Speaker, Digital Futures "Metaverse and Architecture"

2021   Workshop Instructor, Digital Futures, "Fractum", Virtual
2021  Speaker, The Creativity Conference, "Sensuous Design-Algorithmic Thinking", Virtual
2018   Jury Member, Istanbul Bilgi University,Basic Design Jury, Turkey

2018   Speaker, Studio-X Istanbul, "Robotic Fabrication in Architecture:Now", Istanbul

2018 Speaker, Studio-X Istanbul, "Robotic Fabrication in Architecture:Future", Istanbul

2017   Speaker, AGU Faculty of Architecture, "Generative Design", Kayseri

2017  Tutor, AGU Faculty of Architecture Design Week, "Digital Vault Generation", Kayseri

2017   Speaker, Soho House Istanbul, "Robotics in Architecture", Istanbul

2017   Speaker, Maltepe University, "Architecture and Technology", Istanbul

2017   Speaker, " Computational Methods", McNeel Rhinoceros Europe

Headquarters, Barcelona, Spain

2016   Researcher, University of Innsbruck, "3D Printing Concrete", Innsbruck , Austria

2016   Presenter, “AA Open Jury”, London

2014   Presentation, "Deep Space", Chinese University of Hong Kong, Hong Kong

2014   Presentation, "Embedded Intelligence", Mode Lab, New York City, USA 


Selected Projects and Awards:

2021  WuWei Forest Eco-Living, China, RIBA Trophy | PadaLabs

2020  Hyperloop Desert Campus, USA, Finalist | PadaLabs 

2020  Taxon, Sonar Festival, Istanbul | Built | Turkey’s tallest 3D Printed art installation | PadaLabs

2020  Jongno-Gu Government Complex, Seoul, South Korea | MAA

2020  Gwangju City Main Library, Gwangju, South Korea | MAA

2019  Seoul Robot Science Museum, South Korea | Under Construction"  MAA

2019  Vilnius National Concert Hall, Vilnius, Lithuania | MAA
2018  Emaar Dubai Urban Carpet, UAE | MAA

2018  Silent Meditation Cabins Riga, Latvia | PadaLabs

2017  House at Sabal Palm Road, Miami | EAA

2017  Miami Savoy Hotel-USA | EAA 

2015  Discrete Network Assembly | AA DRL Thesis Project with Federico Borello and Phillipp Siedler